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WMF Media and Marketing Workshop in Vienna


On the 20th and 21st of March the World Minigolfsport Federation organised a Media and Marketing Workshop in Vienna for smaller and developing minigolf nations.

The event was held at the ASKOE Sportanlage Wasserpark, home of the 2010 European Cup for Club Champions, in Vienna, Austria and saw 15 participants from minigolf associations in nine countries take part. The attendees were able to share marketing and media best practice and discuss topics including social media, sponsorship, cooperation with media, universities and schools, financial support for projects and were shown the marketing tools and support the WMF can provide.



Photo

Marketing, Communications and Information Officers from minigolf associations in France, Poland, Great Britain, Russia, Serbia, Hungary, Finland, Italy and the Czech Republic took part in the workshop. WMF Secretary General Roger Cadosch and WMF Sport Director Gerhard Zimmermann also took part, along with Alexander Khaelssberg from Leisure Communications, an Austrian Media and Marketing company who delivered the sessions on Social Media, Sponsorship and Press Release best practice.

WMF Media Manager Willy Bauer organised the workshop and said "It was great to meet so many people from federations with different cultural and financial backgrounds who are all working towards the same goals and the future development of our great sport."

This Media and Marketing Workshop followed the event for larger minigolf nations that took place in Offenbach, Germany in March 2009.


Photo: Willy Bauer


Richard Gottfried
WMF Marketing Committee

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